16 Bars The Film
Social Media + Paid Media
Challenge: 16 Bars is a highly successful independent feature-length documentary and has won many awards throughout the 2018-2019 season. At each festival, filmmakers are responsible for selling tickets to their screenings.
Strategy: Saint Rock Media leveraged Speech's social media accounts and a Facebook and Instagram advertising strategy to drive ticket sales.
Results: Our strategy of targeting parents (Moms vs. Dads split-tested) in relevant zip codes, interested in social issues resulted in an increase of an average 15% ticket sales per screening and an increase of 22% "shareability".